Star Gold premieres Bajrangi Bhaijaan in 4K
| 12 October 2015
Indian channel Star Gold has taken its first foray into 4K broadcasting with the world TV premiere of Bollywood movie Bajrangi Bhaijaan on three direct-to-home (DTH) platforms.
The move, which saw Tata Sky, Videocon d2h and Airtel Digital TV air the Salman Khan blockbuster over the weekend (10-11 October), marks the first time a Hindi movie has been premiered in 4K Ultra HD.
Star said it aimed to provide its viewers with "a superlative viewing experience of the film" – which was also shown in HD simultaneously.
Star Gold will also showcase specially created promos and short format content videos on its new 4K service. The content will be delivered in the same way as video-on-demand (VOD) content is housed by the respective DTH operators.
India has an estimated 16,000 ultra HD subscribers, according to Dataxis, with Videocon having around 9,000 4K viewers and Tata Sky providing 4K services to around 4,000 subscribers.
DTH platform Airtel Digital TV has made the Star Gold 4K service available free of cost for a limited period to users of the new Samsung Smart Direct TV.
The Samsung J-Series Smart Direct TV, developed in conjunction with Airtel Digital, is a technology platform that has miniaturised the set-top-box (STB) into a smart card that fits inside the television set at the back panel, removing the need for an external decoder.