Astro launches OD on demand service


Rebecca Hawkes

| 13 October 2015

Malaysian pay-TV giant Astro has launched an online video service, OD, to provide subscribers with premium content on-demand at home or on the go.

OD provides a wide range of blockbuster movies, TV series, children's content and anime at home through an Internet-connected personal video recorder (PVR) or on a mobile device through the Astro on the Go (AOTG) app.

Available content includes Hollywood films The Avengers, Age of Ultron and Fast and Furious 7, Asian entertainment Memory Cinta Suraya, Ba Ba Qu Na Er and Rasikka Rusikka, comedy series The Big Bang Theory, family films Minions and Inside Out horror titles Saw and Insidious, and Korean dramas such as Village and The Gang Doctor.

"Malaysians are sophisticated consumers, increasingly online and connected, increasingly plugged into the digital grid, increasingly watching content outside the home, online and offline. Today we see a rising demand for video-on-demand services. OD is our new complementary way of consuming content, at home or on the go," said Rohana Rozhan, CEO, Astro .

The OD Free service will be available without charge to existing subscribers who connect their PVR to their home Wi-Fi, and provide series such as Empire, Scandal, The Walking Dead, Heroes Reborn, Game of Thrones, The Voice, Akademi Fantasia, and Classic Golden Melody.

The OD Plus service will provide premium local and international films, blockbusters like the Harry Potter and Lord of the Rings series, complete box-sets of TV series and children's content for RM15.90 per month.

The OD Store service will deliver, on demand, the latest cinema releases from Hollywood and Asia, in a range of vernacular and international languages including Malay, Chinese and Indian.

"There has been a major shift in content consumption trends. Our next growth focus is to cater to the content needs of every individual within the households, what we call the 'individual space', the 'smart device space', and the 'in home and mobile spaces'. It's a group that we hope to grow from around from 800k registered individual users currently to more than 3 million in five years," said Rohana Rozhan.

Astro is targeting 500,000 connected PVRs by year-end from its current 181k connected boxes. It also aims to increase total AOTG downloads from 1.8 million currently to reach 2.5 million by year-end, and increasing viewership of active users from 140 minutes weekly to more than 180 minutes by year-end.