RR Media launches sports media platform
| 13 October 2015
Online video platform provider RR Media has launched solaRR Active, its customised sports media service platform.
solaRR Active offers sports customers an open media service platform. Tailored services include: global hybrid distribution for all rights-licensees; multi-platform management and delivery of live and VOD sports content, integration of enhanced data to create new sports content assets, digital and social media applications to connect and engage with fans and cloud based technologies to offer the most optimized and cost effective solutions.
"Sports is a key focus for RR Media," said Susanna Mandel-Montello, VP global OU, sports and events at RR Media. "The NFL, NBA Premium TV, Arsenal FC, Fox Sports, IMG, MP & Silva, the Laureus World Sports Awards and Fight Sports are just some of the top names using RR Media's complete range of sports media services. RR Media manages and delivers over 350 hours of live events daily for major sports and news organizations worldwide."
Elad Manishviz, CMO at RR Media, added: "As the sports media industry evolves and audiences change their viewing habits, the solaRR Active platform was developed to handle the needs of sports broadcasters and rights holders for now and into the future. By bridging the gap between traditional broadcast and new digital media technologies, we are able to offer a holistic sports offering in order help our customers increase audience reach and further monetise their premium sports content."