Sinclair consolidates TV programming, promotion and publicity
| 13 October 2015
'Responsibilities and opportunities' have been cited for a major corporate reorganisation of programme and promotion strategies by Sinclair Broadcast Group.
The move will see Arthur Hasson appointed as COO, Sinclair Programming, who is now in charge of all programming functions while William Butler has been appointed as senior vice president of promotion and corporate marketing. In addition, he will continue the management and implementation of station audience promotion and advertising for which he will report to the Co-COOs of Sinclair Television Group.
"I am excited by the possibilities our rapid growth has given us," Hasson commented. "Sinclair is a company that has always looked forward and anticipated the direction it wanted to grow. I look forward to continuing that tradition. Our significant scale and reach on all screens is a major advantage in programme development and planning ; one that yields real benefits to our audience and shareholders."
"Bill will expand our efforts to focus and amplify the marketing of Sinclair Broadcast Group to the industry, expanding news efforts and our public agency constituencies," added David Amy, EVP & COO of Sinclair Broadcast Group, to whom Butler will report.