Telemundo uses social TV to hit Hispanics with LATAM Music Awards


Juan Fernandez Gonzalez

| 14 October 2015

Telemundo's first ever broadcast of the Latin American Music Awards reached a total audience of 3.8 million viewers in the US and was a hit on social networks, becoming a worldwide trending topic on Twitter.

According to Nielsen, the inaugural show averaged 2.08 million total viewers and the red carpet special, La Alfombra de los Latin American Music Awards, delivered 1.76 million viewers.

Locally, the Latin American Music Awards on Telemundo ranked as the No 1 show in its time slot, regardless of language, among adults 18-49 in Miami and Houston, two cities with large Hispanic populations.

Regarding social TV, the show ranked as the most socially engaging programme for the night on Facebook, Twitter and Instagram across all US Hispanic networks, with 267,000 mentions. The hashtag #LatinAMAs was a worldwide trending topic across Twitter, Facebook and Instagram, and traffic for the show generated nearly 1.3 million page views and 191,000 video streams.

This first edition of the Latin American Music Awards, aired by Telemundo, aimed to increase engagement through Latin music and celebrities.