NAGRA, the digital TV division of the Kudelski Group (SIX:KUD.S) and the world's leading independent provider of content protection and multiscreen television solutions, and MStar Semiconductor, Inc., a leading global semiconductor company for display and digital home solutions, announced today MStar’s plan to adopt the TVkey direct-to-TV security technology in its EMC SoCs for 4K Ultra HD HDR televisions, pending finalization of the new TVkey licensing body.
The MStar EMC TVkey integration will enable pay-TV service providers to deliver high-value premium content directly to supported TVs without a dedicated set-top box while still meeting strict MovieLabs standards for Enhanced Content Protection. The MStar EMC is a high-end 4K Ultra HD HDR TV chipset series and enables pay-TV operator applications and branding using an HBBTV2.0 HTML5 TV vendor-independent application SDK for both Android TV and Linux OS.
“We are pleased to be working with MStar to bring the TVkey Direct-to-TV technology to a wider range of new televisions,” said Maurice van Riek, Senior Vice President, Head of Content and Asset Security for NAGRA. The TVkey technology was developed as a result of a NAGRA and Samsung partnership. “MStar’s adoption of the technology enables TV manufacturers to sell more TVs, pay-TV service providers to reduce subscriber acquisition costs and pursue new business models like skinny bundles and free trials, and ultimately gives consumers a great 4K UHD pay-TV experience with a lower barrier to entry.”
“We see TVkey as an important element of our future chipset strategy in terms of content security,” said Wayne Tsai, Marketing Director at MStar Semiconductor, Inc. “Our adoption of the TVkey technology ensures robust content protection for 4K Ultra HD content, and ultimately benefits everyone from us to the end-consumer.”