Sony, announce Microsoft AI, cloud collaboration for DTC services
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Editor
| 17 May 2019

Aiming to provide secure and available platforms for the imminent new services, Sony Corporation and Microsoft are to partner on new innovations to enhance customer experiences on direct-to-consumer entertainment and AI solutions.

By working together, the companies believe that they can deliver more enhanced entertainment experiences for their worldwide customers.

Under a memorandum of understanding, the two companies will explore joint development of future cloud solutions in Microsoft Azure to support their respective game and content-streaming services. They will also explore the use of current Microsoft Azure datacentre-based solutions for Sony’s game and content streaming services. Combined efforts will also include building better development platforms for the content creator community.

As part of the memorandum of understanding, Sony and Microsoft will also explore collaboration in artificial intelligence. The parties will explore incorporation of Microsoft’s advanced AI platform and tools in Sony consumer products, to provide highly intuitive and user-friendly AI experiences.

“Sony is a creative entertainment company with a solid foundation of technology. We collaborate closely with a multitude of content creators that capture the imagination of people around the world, and through our cutting-edge technology, provide the tools to bring their dreams and vision to reality,” commented Sony president and Sony Kenichiro. “I believe that our joint development of future cloud solutions will contribute greatly to the advancement of interactive content.”

“Sony has always been a leader in both entertainment and technology, and the collaboration we announced today builds on this history of innovation,” added Microsoft CEO Satya Nadell. “Our partnership brings the power of Azure and Azure AI to Sony to deliver new gaming and entertainment experiences for customers.”