Univision takes news to social TV platform
Details
Michelle Clancy
| 18 June 2019

The news division of US Hispanic network Univision has selected Graybo to produce and distribute a live news show across several major social channels.

JANIOT: PM, starring journalist Patricia Janiot, has been optimised for viewing on smartphones, using Grabyo Producer’s vertical video production capability. This will enable Univision to distribute the show to multiple platforms including Facebook Watch, Instagram TV (IGTV), Periscope on Twitter, the Univision News YouTube channel and UnivisionNoticias.com. It is the first-ever Spanish speaking news programme on Instagram TV in the US. Since the launch in January, the show has garnered over 1.5 million views.

“With the launch of JANIOT: PM, we are expanding our news offerings to better serve the Spanish-speaking community with live news content, in a format designed specifically for mobile viewing,” said Juan Convers, SVP, Digital Content & Editorial Operations, Univision.

“By partnering with Grabyo, we were able to produce this new format and deliver it our audiences anywhere, at any time. The Grabyo platform makes it easy to create digital-first content and deliver it to market quickly and easily, while maintaining a standard of quality.”

Michael Kelley, president, Americas, Grabyo added: “Grabyo is excited to continue our long-standing partnership with Univision News, as they deliver the best quality content to their viewers on any device. Our Producer product was built to support this type of production, a vertically formatted show on mobile devices that drives more engagement and loyalty with viewers. We will continue to innovate with our client partners in this rapidly changing media landscape.”