NENT extends Nordic rights to Danish Superliga
June 18, 2019 10.20 Europe/London By Julian Clover
NENT Group will screen Danish top flight football through until 2024.
The broadcaster has secured the rights for the Superliga, 1st Division and DBU Pokalen cup competitions on its Viaplay streaming service, as well as on the TV3+, TV3 Sport and TV3 Max channels in Denmark.
As MTG/Viasat, NENT Group’s coverage of Danish football kicked off in 1998. The new agreement means the total screen time will go back more than a quarter of a century.
“Danish football is in great shape, and the changes to the Superliga format, together with the clubs’ ongoing investments in infrastructure and talent, will make the upcoming seasons even more thrilling,” said Kim Mikkelsen, NENT Group Head of Sport. “Our goal is to continue hitting the net when it comes to the quality, insightfulness and reach of our coverage. We look forward to another five years of close and successful partnership.”
Over the past 12 months, NENT Group has extended its exclusive Danish, Finnish and Swedish media rights to the Premier League, and acquired the exclusive Nordic rights to Germany’s Bundesliga, France’s Ligue 1, The Netherlands’ Eredivisie, Belgium’s First Division A, the Scottish Premiership and the 2019 Copa América.