DISH Gets Star's Asian Nets
The nation's No. 2 satellite TV platform has connected with Rupert Murdoch's media machine for delivery of content from overseas.
On Tuesday, DISH Network said it struck a deal with Star, News Corp.'s Asian media and entertainment company, for the launch of five Asian television channels on the DISH Network platform. The deal represents the biggest U.S. distribution pact to date for Star, and will add programming to DISH Network's existing South Asian and Chinese channel lineup.
Beginning March 19, DISH Network will carry Star India Plus and Star India One. Also included in the mix are three Star Mandarin-language channels: Star Chinese Channel, Star Chinese Movies 2 and music network Channel V Taiwan, which will be added March 26.
The deal "allows us to significantly expand the reach of our services to the Asian Diaspora in the U.S.," said David Wisnia, Star's senior vice president for distribution and sales and head of Star's North American and European offices. "We look forward to entertaining Chinese, Taiwanese and Indian viewers with the top-notch programming that has made Star a household name in Asia, in essence giving them a chance to feel a little closer to their home countries."