ITV merges regional management roles

ITV has merged the senior management roles of most of its regions in a change to its federal structure which dates back to 1955.

The broadcaster has created six super regions each led by a regional director. Their roles replace the ten former directors and controllers of each region.

Most of ITV's regions have been merged in the move. ITV Anglia and ITV Yorkshire are jointly managed by former Anglia boss Neil Thompson; ITV Border and ITV Tyne Tees are united under ex-Tyne Tees boss Graeme Thompson; and ITV Granada and ITV Central under Central's Mike Blair.

ITV West and Westcountry have already been merged and their regional director is current controller and director Jane McCloskey. ITV Wales director and controller Elis Owen becomes its regional director.

The former director/controllers who have not been given super regions have taken various other roles within ITV.

The super regional directors will report to Michael Jermey, director of ITV regions and network news operations.

He said of the change: "The new structure is intended to provide clear areas of responsibility and clear reporting lines. It replaces an outdated model and will streamline the regional operation, eliminating current duplication and inefficiencies within the existing structure."

ITV's regional organisation was created with the start of independent television in the UK and is considered by many to be outdated. Last year ITV executive chairman Michael Grade said it no longer reflected the distribution of viewers in the UK.