Brightcove goes Japanese

Global internet TV platform Brightcove has formed a Japanese subsidiary,
along with local partners Dentsu, J-Stream, transcosmos and Cyber Communications.

Brightcove KK, the Japanese venture, is backed by US$4.9m in fresh cash from the new partners. Based in Tokyo the new operation will be seeking to match the sort of success Brightcove has had in Europe especially in the UK and Germany where the operator is providing the backbone for broadcasters like Channel 4.

“Brightcove enters the Japanese market at a time when household broadband penetration has surpassed 50 percent, presenting enormous opportunities for media companies and advertisers to build online businesses and engage audiences,” said Jeremy Allaire, chairman/CEO, Brightcove. “It is a great privilege to be partnering with the market leaders in Japan for digital media and advertising. By combining the proven Brightcove technology with the capabilities of our partners, Brightcove KK will give media companies and marketers in Japan a unique solution for implementing their online video strategies and unlocking the potential in the market.”

Brightcove KK’s partners represent some heavyweight Japanese players: Dentsu, Inc. is the largest advertising company in Japan with a market share of approximately 30% and has over 6,000 clients Groupwide.

J-Stream, Inc. is Japan’s largest content delivery network specializing in streaming media for content providers and business corporations, while transcosmos is Japan’s leading information processing outsourcing company adopting the latest Internet technology through the strategic investment and business development.

CCI is Japan’s largest interactive adverting company that currently has more than 30% of the country’s digital brand marketing, a popular advertising serving technology, and online advertising network.