The new Euronews has been launched in Paris. Along with a new logo, a new “Euronews, pure” signature, a new design and a new website, Euronews is launching its first global communication campaign.
Created by agency Fred, Farid & Lambert, the campaign will aim at filling in the notoriety gap between Euronews and CNN (despite Euronews’ 6 million viewers).

Associated to a a white circle and the word Pure that symbolizes “simplicity, transparence and the universal value of news”, the new slogan aims at repositioning the channel and strengthening its brand.

The budget of the campaign, to be shown on TV and in airports, is estimated at €7 million.