M6 breaks rating records with Les Bleus

On Monday evening, June 9, M6 broadcast live, for the first time ever in its history, a French national soccer team “Les Bleus” match. The Euro 2008 soccer match France v Romania broke M6’s rating records.
M6 attracted no less than 9.2 million French supporters, with a peak at 12.7 million, for an historical 52% audience share. Rather more surprisingly, the match garnered 46% of women under 50.

On Monday, M6’s all-day average was 23% audience share, not far from TF1’s 25.9%. In prime-time, TF1 consolidated ratings with US series CSI (28.5%) while M6’s match The Netherlands v Italy gathered 6.2 million viewers for a 24.7 % audience share.

Observing the duel between the first two private networks, public service networks France 2 and France 3 kept their course but new DTT channels suffered more, going from 24/25% audience share in the previous days to 17.4% on Monday.

M6, which acquired half of the Euro 2008 TV rights for €50 million (TF1 holds the other half) has also launched a website dedicated to the event. Available via M6.fr, 100% Euro notably offers viewers the chance to watch for free all matched broadcast live on both M6 and subsidiary DTT channel W9. It also gives access to complementary and original content about Euro 2008.