Eurosport says that its Uefa Euro 2008 coverage attracted 76.1 million viewers. The figures were derived from audience data collected by AGF/Gfk, BARB, SKO, MMS, TNS-Gallup, TNS Global, AGB NMR and Armadata/Gfk - Telmar Peaktime (Eurometrix).

Eurosport broadcast 187 hours of the event including all 31 matches and daily feature programmes. The coverage was also carried on the newly launched high definition simulcast channel Eurosport HD.