Vodafone, MTV launch Soundbites

Vodafone and MTV have launched a new multi-platform music programme Vodafone Soundbites; the service features international artistsí interviews at concerts and festivals, bandsí fantasy group line-ups and performers describing their first time on stage.

It will be available on TV, via the web and on mobile as a series of 21 three-minute shows from early August. The website and mobile service will carry additional footage, as well as editorial and news elements.

Vodafone Soundbites will be available in seven languages on MTV in Germany, Hungary, the Netherlands, Portugal, Romania, Spain, Turkey, the UK and Ireland, Australia, New Zealand and on the MTV European feed, covering 16 countries. It is supported by an MTV created promotional spot, driving viewers to the premiere of each show. Each show will air four times in each territory on TV.