RTLmobil launched in Germany
RTL has today launched a prepaid mobile phone service known as RTLmobi. The incentive of the new virtual operator is free access to all content on the RTL mobile portal. This includes clips from RTL news, weather, a live ticker from F1 racing, news alerts from German football and Yahoo search.
Prepaid starter kits cost €9.90 and RTL promises calls to cost no more than €0.10 per minute to mobile and fixed net numbers in Germany.
The broadcaster will market the service with a huge promotional campaign on all its channels and websites.