Tata Sky launches first Hindi EPG with NDS

NDS today announced that Tata Sky, a DTH service provider in India, has launched India’s first EPG in the Hindi language in partnership. NDS has been Tata Sky’s technology partner since its service launch in 2006 and has deployed the VideoGuard CAsystem and MediaHighwa middleware.

Hindi is spoken by 40% of India’s one billion population. The new Hindi EPG will provide an attractive and popular addition to Tata Sky’s product offering.

The design and delivery of the Hindi EPG is the first of its kind in the India pay-TV market. In India, NDS has local sales and support offices in Mumbai and New Delhi, and an R&D centre in Bangalore employing more than 1,000 people.