DIRECTV Interactive Delivers for NBCU's Olympics

DIRECTV said it posted strong results across its suite of NBCU enhanced features during the two-week Olympic Games from Beijing, including big numbers for NBCU's Olympics on Demand, the Olympic Interactive platform and the DVR scheduler service.

DIRECTV's interactive platform for NBCU's coverage of the Olympics generated more than 17 million impressions among 1.8 million interactive customers who used the service, the satellite TV company said. The most popular features included the interactive Olympic Guide, Medal Count and Today's Trivia, which included daily news and results from the Games.

In addition to the interactive platform, NBCU was the No. 1 viewed programmer on the DIRECTV on Demand platform, while more than half of the top 20 downloaded programs were also Olympic-related titles from NBC, the company said. The DIRECTV VOD service offered a dedicated NBC Olympic channel that showcased more than 500 titles from NBCU, in both standard and high-def.