M6 launches evening news edition

Like sports (and soccer more specifically), news is one top priority for M6 this season. Two years after the creation of a midday news edition, the second French private network will launch next year an evening news edition.

At that time, advertising will be partially banned from public service networks and prime-time programming will start a little bit earlier. For private networks, it will become strategic to keep viewers watching commercials.

M6 news format, whose length has not been disclosed, will be broadcast around 8pm, the same time as TF1 and France 2 show their evening bulletins. M6 will invest around €5 million.

Presenting its 2008-2009 schedules, M6 announced it will introduce several new magazines and talk shows as well as a few new domestic dramas including serial Paris XVIème. However, the overall line-up presents no major breakthrough, mostly based on culinary, lifestyle, health and news mags as well as US series and formats.

Regarding ad revenues, CEO Nicolas de Tavernost is expecting a “tight year” with ambitions at most to reach the same revenues as last year.