Over half Spanish buildings DTT-ready
Spain's DTT is progressing toward analogue switch off date of April 3, 2010. Latest figures by consulting company TN Sofres say 58.2% of buildings are now adapted to the new technology.
Since July, DTT coverage has reached 89.15% and before the end of this year it will go beyond 90%. These figures mean there are around 4 million homes still to be digitally adapted until the digital switch over of every region.
As for DTT penetration, Sofres calculates it reaches 36.9% of homes with an audience of around 17.1%.
In two years the collective digital adaptation has grown 36.5 percentage points. Nevertheless this is not enough to guarantee all homes can access digital signals once digital switch over is reached. Experts say conversions must be accelerated during 2009.
But it must be taken into account the four million buildings still to be adapted are a little old so their preparation for digitalization may be a little more complex than that of those adaptations already made so far.
Sales of DTT boxes had exceptional months in July and August. In June, 458,000 boxes were sold but in the following month this figure reached 637,000. Analogue TV sets still maintain a small market share on sales: 100,000 units sold in this period meaning their market quota reaches still 15.5%.
As for the content, sport and in particular the Olympics, as well as childrens’ programming were the leaders. DTT viewing got 17.1% of the total viewing in July. The conclusion here is that for the first time the thematic channels sich as Disney Channel and TeleDeporte drove the growth in DTT watching rather than the general channels.