Platforma HD launched via Eurobird 9

Platforma HD, a new Russian all-HDTV platform, has selected the Eurobird 9 satellite operated by Eutelsat Communications to deliver HD content across western parts of Russia to the Urals.

Launched in August, the new platform offered its first subscribers the Beijing Olympics in HD in partnership with the Eurosport HD channel.

Platforma HD, which occupies a full transponder on Eurobird 9, uses the capacity already carrying its initial offer of four HD channels. The platform aggregates international channels Eurosport HD and National Geographic HD with two leading Russian HD channels, HD Life, produced by the Red Media production company, and Kinopokaz HD, a new channel from Pervy TVCH. The platform is available to DTH subscribers and is also distributed to cable operators in cities in western parts of Russia.

Platforma HD’s choice of Eurobird 9 also gives subscribers the possibility to receive other free-to-air channels broadcast from Eutelsat’s newest video neighbourhood, including Melody Zen and Luxe TV.

Platforma HD’s objective is to attract 200,000 subscribers in the first two years of operation. To win subscriber loyalty, it is committed to continuing strengthening its HD offer with more international and Russian HD content".