Advanced television services provider OpenTV and Adobe Systems are to integrate Adobe Flash Lite software onto OpenTV middleware as an additional application environment, complementing OpenTVís standard and HTML offerings, further enhancing Web browsing capabilities and strengthening the development of rich applications and user interfaces.

The agreement is based on a longstanding relationship between the two companies. OpenTV is also joining the Open Screen Project and will be working with Adobe and other members of the initiative to define the TV profile and Open Screen requirements to help enable great user experiences on television screens. The project brings together industry leaders to deliver a consistent runtime environment across desktops, televisions and mobile devices by leveraging Adobe Flash technology and Adobe AIR software.

Tracy Geist, OpenTVís senior vice president of Market Development, said that by combining its technologies, the authoring and development benefits of Adobe Flash with the digital TV experience and technology of OpenTV, was opening the door to a host of new service possibilities for operators and developers worldwide. Gary Kovacs, vice president and general manager, of Mobile and Devices at Adobe, added that the pair could push the boundaries of digital TV application development and bridge the gap between various sources of content, such as Web and television.

The first commercial deployment of OpenTV Core2 middleware with integrated Adobe Flash support is expected to be targeted at the Japanese market in the second half of 2009.