BSkyB has appointed former Burger King executive Andy Brent as its group brand marketing director. Brent will report to BSkyB chief executive Jeremy Darroch and take a seat on the company's executive committee. BSkyB director of brand marketing Robert Tansey, marketing director of Sky Networks Alex Lewis and Christian Cull, the director of customer communications, will all report to Brent.

"The Sky brand is a critical factor in our growth," Darroch said. "Its strength has allowed us to reach out to new customers and to enter new product categories and we see a substantial opportunity for further growth."

Brent's last job was a consultancy role handling the Department of Health's 75 million obesity pitch and before that he spent three years at Boots, rising to the role of group brands director.