Premiere Star reaches profit zone
German pay-TV platform Premiere Star has reached operational break even one year after its launch.
“We are more than in the black,” managing director Wolfram Winter said in Munich, according to a report by news agency Reuters. Winter expects subscription figures to exceed the 200,000 mark in autumn and, if everything goes to plan, Premiere Star, in his view, has the potential to win another 200,000 customers over the next year.
The company currently distributes 18 thematic channels for DTH satellite households in Germany and Austria via Astra (19.2° East). The bouquet, which was launched on September 1 2007, will in future also be available on cable networks, with Liwest in Austria having already commenced carriage.
Winter believes the platform has its biggest potential with women and people over 50 years of age. From November Premiere Star wants to increase viewer awareness of the service through joining the marketing offensive planned by parent company Premiere. The potential for pay-TV is big and not yet exhausted, said Winter, adding that most households do not yet know about the Premiere Star offer, which costs €19.99 per month.
According to Winter, Premiere will retain its majority of 59.8% for the foreseeable future. Other shareholders include credit institute HypoVereinsbank, Turner Broadcasting System, EM.Sport Media and financial investors. No plans to change the shareholder structure are envisioned for the next 24 months. “At the moment I don’t see anyone who wants out,” said Winter.