Polsat maps out strategy

The owner of Polsat, one of Poland’s leading media companies, has outlined its strategy for the future.

Speaking to Reuters, Zygmunt Solorz-Zak said it had no plans for further diversification and would remain focused on the media (and indeed telecom) sectors. He also ruled out the possibility of securing a strategic investor – Axel Springer nearly bought into Polsat in 2007 – and floating the company.

His comments came as the sale of Superstacja, an entertainment channel closely linked to Polsat, nears completion. Agora is set to buy a 33% stake for PLN20 million (€5.9 million), with an option for most of the remaining shares in three years.