Antena 3 first to broadcast to mobiles

Grupo Planeta's national private channel Antena 3 will become the first Spanish channel to broadcast live to mobile phones through an agreement with telco Vodafone.

Mikel Lejarza, general manager of the Multimedia division said: "Antena 3 has been working for years to become a leading group between classic technologies and the classical ones. In this way the group's strategy is to accompany the audience wherever this may be."

In a first phase Antena 3 will offer more than 70% of its programming in this way and moreover it will give the possibility of watching two other channels specificallly created for the mobile phones: Series Antena 3 and Antena 3 Noticiacs 24 Horas.

Vodafone's clients with 3G bandsets will be able to enjoy this offering on a free basis until October 31.