Irish switchover must be promoted

A digital 'champion' needs to be appointed to ensure that the switchover from analogue to digital television is achieved as smoothly as possible, the Broadcasting Commission of Ireland (BCI) has been told.

The contract to provide digital terrestrial television (DTT) in Ireland was won by Boxer DTT, a consortium led by Denis O'Brien's Communicorp and Swedish digital television operator Boxer. Boxer DTT chairwoman Lucy Gaffney said there was still a lack of public awareness of the changeover which will affect every person with a television set in the country.

She said that the Government should appoint an independent body to oversee the change in a similar manner to Digital UK, which has responsibility for ensuring the British public know what is involved. Digital UK is being funded out of BBC licence fees.