TV4 expands catch-up TV

Sweden’s TV4 is expanding its online catch-up TV service. It follows the recent success with the local version of Pop Idol when over 600,000 impressions were recorded in just a two-week period.

The new programming will include the Search for a Star talent contest and Stars Dancing on Ice.

Viewers will have seven-days to view programmes online, which will be free-of-charge and ad supported.

The new service will complement the existing paid for TV4 Anytime service available on the web and through the IPTV network Telia Digital TV.