Bundesliga launches TV rights tender

Germany’s national soccer association DFL will commence the tender for the allocation of the domestic TV rights for the Bundesliga at the end of October. Market players interested in the rights can request the documents for entering the tender with immediate effect from DFL, the league announced in Frankfurt.

DFL will carry out the tender on its own after the planned rights allocation through Leo Kirch’s agency Sirius SportMedia was blocked by the cartel office.

While in the original timetable the rights were due to be allocated by the end of January, DFL now considers moving the date forward. “Perhaps the decision will be made in early December,” DFL’s managing director Christian Seifert told newspaper Süddeutsche Zeitung. “Some market players are interested in clarification ahead of the Christmas sales period.”

The industry expects public broadcaster ARD to be allocated the free-TV rights again for its popular Saturday sports programme Sportschau while pay-TV operator Premiere will most likely gain the rights for live transmissions of all games of the first and second division Bundesliga league on its pay-TV platform.