M6, TF1 tempted by online casino

The advertising market is uncertain so French broadcaster M6 is looking for new diversification activities. The group would be ready to launch its own online casino or own credit cards, reported German daily Handelsblatt. TF1 could also invest in online betting, daily Les Echos reported.

Interviewed by Handelsblatt, M6 CEO Nicolas de Tavernost explained that his group was looking to diversify into mass activities. M6 could orientate towards online casino, as the French market will be open next year, and credit cards. The group is currently studying alliances in each field.

According to Les Echos, TF1 is about to invest, via sport channel Eurosport and Bouygues’ fund investment, into online betting. TF1 could even already have acquired a production company specialized in horse racing content.