New French survey shows DTT growth

L’Observatoire de l’équipement des foyers pour la réception de la télévision numérique has published its first study into digital television reception in France.

According to the figures, as of June 30, 2008 some 57.8% French households have access to digital television through DTT, satellite, ADSL or cable. Nearly 30% of households are described as “all digital” with all of the relevant household items having a digital connection.

The greatest amount of growth is in DTT, with ADSL services also registering increases. Eight million viewers are enjoying digital TV by terrestrial means, representing 31.7% of viewers, and an increase of 15.6 percentage points on the last half year. 3.35 million or 13.2% use ADSL, a climb of 2.6 pp, with cable and satellite holding steady on 1.5m and 3.69m respectively.

L’Observatoire was established under La Direction du développement des medias (Supreme Audio-Visual Council) and takes over from TDF as the barometer of French digital TV take up in France. The study was conducted by research company Médiamétrie.