Virgin TV makes off the Cuff hire

Virgin Media TV has appointed David Cuff as its new commercial director, joining from his own Cuff Media consultancy, and returning to the company he previously served in its incarnation as Flextech Television.

Cuff will be responsible for Virgin TVís platform relationships, digital strategy, business development, and commercial and creative partnerships. He reports to managing director Jonathan Webb.

At the same time Ivan Ali-Khan has been promoted to the newly created position of head of digital. The former head of media planning will develop Virgin TVís channel and programme brands on broadband, on demand and mobile.