BT to launch Disney VOD
Disney Channel UK has signed a new agreement with BT Vision that will give viewers to the IPTV platform access to on demand content from Disney Channel and Playhouse Disney.
The multi-year agreement kicks in this Friday (October 24) and will include access to some of Disney’s most popular content such as Hannah Montana (pictured), Phineas and Ferb, and Mickey Mouse Club House. The programmes will be available either on demand or as part of BT Vision’s Kids Pack.
“BT Vision’s offer opens up a whole new potential audience for Disney Channel and we’re delighted to be working with them. Our mission is to use new technologies to offer choice and flexibility in accessing our content,” said Michael Cairns, VP and general manager of Disney Channels UK and Ireland.
Over the past year Disney Channel has grown its audience share by around 20.5%.