French ad market suffering

Despite a 2.8% overall growth, research company TNS Media Intelligence has observed a global žclear slowing down of ad spendingÓ since September, and affecting French TV spend.

TNS Media Intelligence says the negative trend is expected to intensify in October. The TV market is still growing at 29.8% in volume but free-to-air traditional networks have lost 7.3% of their advertising volume.