Top Up TV opens NBC TVBox
NBC Universal is to make available classic TV series on demand as part of a new deal with Top Up TV. The new TVBox is an extension of the PictureBox movies on demand service already available as part of the terrestrial pay-TV operator’s Anytime service.
Top Up TV commercial director Jim Hytner said TVBox would carry a mix of current and classic programming that included Law & Order and the more recent Friday Night Lights.
“Recent research has illustrated that drama, especially crime drama, is very popular with our audience and we’re pleased to be able to offer our viewers a huge amount of high quality, contemporary and classic drama week in, week out,” said Hytner.
TVBox is also being rolled out globally by NBC Universal International Television Distribution