Premiere Star expands to Switzerland

German pay-TV platform Premiere Star is now offering its programme package to DTH satellite homes in Switzerland and Liechtenstein.

Swiss pay-TV operator Teleclub, which already distributes Premiere’s subscription packages to DTH households in Switzerland, is responsible for the marketing of Premiere Star. Altogether Teleclub has a technical reach of more than 230,000 Swiss digital satellite households. Until now Premiere Star has only been available in Germany and Austria.

The bouquet, which is available on Astra (19.2° East), comprises 18 thematic channels, including RTL Living, Romance TV, TCM, Playhouse Disney and NASN. In Germany and Austria Premiere Star, which costs €19.99 per month, has so far won more than 200,000 subscribers. The company is now focusing on increasing its distribution via cable networks. In Austria, the offer is already available on the cable networks of Liwest.