Premiere Star could be sold

German pay-TV operator Premiere is considering all options regarding its satellite platform Premiere Star, including a sale.

New CEO Mark Williams, who is currently restructuring the troubled broadcaster, has offered the subsidiary to other media companies, reports German financial newspaper Handelsblatt quoting sources involved in the situation.

A firm decision has not been made yet. As an alternative, Williams is considering fully acquiring Premiere Star. The Munich-based parent company currently owns 60% with the remaining shares held by minority shareholders including HypoVereinsbank, Turner Broadcasting System, EM.Sport Media and financial investors. The shareholders estimate Premiere Star’s value to be around €120 million.

The package, which launched on September 1 2007, comprises 18 thematic channels which are distributed on Astra (19.2° East) to DTH households in Germany, Austria, Switzerland and Liechtenstein as well as on cable networks. The offer, which costs €19.99 per month, has more than 200,000 subscribers.