Telebono to launch next year

Former German celebrity TV show host Max Schautzer wants to launch his TV channel for older viewers in early 2009. The media authorities have now issued the broadcasting licence and the first productions will commence immediately.

The Cologne-based TV station will be called Telebono, after the originally planned title Bono TV was contested by U2 leading man Bono. “Telebono isn’t television for seniors, but a high quality television offer for viewers aged from 40 years from the perspective of older adults,” said Schautzer.

The channel also wants to promote interaction between generations. “With a small team of first class creative television makers we want to create an attractive general interest channel which specialises in the needs of a target group which has hitherto been neglected in television,” explained Schautzer. “With a mixture of entertainment, services and information we want to also offer advertisers an attractive platform to reach their target group.”

The channel will be distributed in digital via Astra (19.2° East), on cable networks and on the internet.