Vivendi and Telefonica in Digital+ frame

A joint bid from Spanish communications firm Telefonica and entertainment company Vivendi seems the most likely resolution to the ongoing sale of the Digital+ DTH platform.

Juan Luis Cebrian, chief executive of Prisa, the Spanish media company that put Digital+ on the block following its acquisition of the Sogecable business, confirmed talks with the two companies during a shareholder meeting on Friday. Cebrian added that offers had also been received from a number of other interested parties. However, bids are thought to have fallen short of the 2.5 billion being sought by Prisa.

Market analysts have suggested that Vivendi and Telefonica may look to split the assets of Digital+ to avoid competition issues. Vivendi would most likely take the content area of the business, bringing the Spanish Canal+ directly under its control, while Telefonica would be happy to merge the distribution activities with its burgeoning IPTV business.