France: DTT viewing at its highest
DTT channels’ market share in France has kept rising, Médiamétrie’s monthly ratings reveal.
The channels had a 26.1% audience share in November, compared to 25.2% in October. Leading the group was TF1/AB’s TMC at 2.4%, followed by W9 at 2.3% and Gulli at 1.5%.
Among traditional networks, France 3 is the only one to progress its share with 13.1% while TF1, France 2 and Canal+ went down 0.1% with respectively 26.1% (29.3% one year ago), 16.5% and 3.7%. M6 has lost 0.4% to reach 10.8%.