UPC Czech reveals viewer preferences

UPC subscribers in the Czech Republic still mostly watch the country’s four leading TV channels, namely CT1, CT2, TV Nova and Prima TV.

However, the viewing figures for thematic channels, with the exception of CT24 and CT4, are not so high.

A study produced by Millward Brown for UPC showed that, aside from the two Czech public broadcaster’s thematic services, others that perform reasonably well include Animal Planet, Discovery, Hallmark, HBO, HBO2, HBO Comedy, National Geographic and Spektrum.