Tata Sky adds a million in 7 months

Indian DTH platform Tata Sky yesterday confirmed it had hit 3 million subscribers, adding its latest 1 million in just 7 months. While impressive, Tata Sky is not catching rival Dish TV.

Tata Sky, which is 20% owned by News Corp’s Asian broadcaster, Star TV, launched in August 2006 with the goal of reaching one million connections by the end of their first year of operation. Tata Sky achieved that goal, and then took only another 10 months to reach the 2 million connections mark and just seven months to reach the 3 million connections milestone.

Vikram Kaushik, MD and CEO, Tata Sky said: “Tata Sky has achieved significant success in reaching 3 million connections in such a short time. The most recent achievement validates that Tata Sky is the most preferred service provider in the highly competitive Indian pay-TV market.”

He added: “The end-to-end digital solutions from NDS, coupled with our unparalleled customer service and continuous product innovations, have enabled us to provide differentiated applications and a superior viewing experience for our subscribers.”

But Tata Sky is still lagging Zee-backed Dish TV, which in early November revealed it had 4.4 million subs. Sun Direct at last count had reached 2 million with recently-launched Big TV already on 1 million. Airtel Digital TV is yet to disclose subs numbers.