Serious Request campaign raises 5.6 million euros
This year’s festive Serious Request fundraising campaign by Dutch public network Radio 3FM and the Red Cross has brought in 3.1 million euros in donations to help the world’s refugees. This year Development Minister Bert Koenders has added 2.5 million to the amount raised, bringing the total to over 5.6 million euros.
The campaign involved three of the Netherlands’ most popular DJs going for six days without eating while broadcasting from a glass house at a prominent location. This year it was the main square in Breda. The general public donated money to have their requests played during the marathon show.
This is the fifth year that the campaign has been held in the Netherlands. Similar initiatives in Belgium and Sweden have raised another 3.7 million euros for charity.