Disney Cinemagic claims HD boost

Disney says its premium movie channel Disney Cinemagic has enjoyed record ratings since the launch of an HD feed in the UK market on December 1.

The start of December saw Disney Cinemagic double its audience share when compared to the year to date average.

However, the growth in audiences may be equally attributed to a series of top name premieres screened on the channel in the pre-Christmas period. This includes Night At The Museum, Flushed Away and Harry Potter and The Order of the Phoenix.

The Disney-Pixar animation Ratatouille brought the channel its second highest ever audience. The rat-invested premiere attracted 261,000 individuals with a 1.3% share including 110,000 kids (aged 4 -1 5)

Disney Cinemagic debuted in the UK in March 2006 and is a part of the Sky premium package.