MTG chooses new Bulgarian partner

Modern Times Group (MTG) has decided to work with the TNS/TV Plan peoplemeter system in Bulgaria.

Quoted in Dnevnik, TNS/TV Plan’s executive director Mila Nikolova said that it would supply audience measurement figures for all MTG’s services in Bulgaria, which include Nova Television and the Diema TV portfolio of channels.

Although Nova Television has said it will also continue to use its existing supplier of such data – GfK Audience Research Bulgaria – TNS/TV Plan will now be used by bTV, BNT and Nova Television, the country’s three leading broadcasters.