Boxer slips in mature market

Swedish terrestrial platform Boxer lost another 6,000 subscribers in the final quarter of 2008, continuing the downward trend that has seen numbers fall by 20,000 in the last 12 months.

As of December 31, 2008 the Teracom-owned operation had 689,000 subscribers, representing a loss of 3% of its subscriber base, in the post switchover environment.

“The Swedish TV market has matured, and at the same time the range of Pay-TV services that are available has increased; IPTV in particular has established itself as a very strong TV platform,” says Per Norman, managing director of Boxer.

“Nevertheless, we have noticed an interest in further service purchases, such as extra cards in order to receive subscriptions on more TVs and there is a growing interest in recordable boxes (PVR). In future, growth will take place through the sale of more services to existing customers, as well as through overseas expansion,” Norman continued.

Boxer launched in the Swedish market in October 1999 and last year won contracts to operate DTT platforms in Denmark and Ireland.