French Senate ratifies PSB ad ban

France’s Senate voted yesterday on article 18 from the audiovisual law project which refers to the public service broadcasting ad ban.

Despite word battles and threats not to vote, Senators have greenlit the project, currently but partially effective since January 5, by 173 votes to 140. Their last challenging behaviour was to refuse to include overseas channel RFO as part of France Télévisions ‘ new full ad-free profile in 2011.