Digital+'s sale continues

Spanish media concern Prisa's operations director Ignacio Santillana has said that the sale of Sogecable's digital-satellite platform Digital+'s is still open.

Last week Prisa announced the offerings received for Digital+ did not abide by the demands required by the communications group. A joint venture of Vivendi and Telefonica offered around 1,900 million, some way short of the 2,600 Prisa was targeting. Santillana stated the credit banks Prisa owes money to are "totally informed of this situation".

Santillana added that the satellite pay TV operator has "important potential" for the audiovisual field's future due to its growth over the last few years, to the income volume generated by it and last but not least to the "convergence" with new solutions of the audiovisual market such as the triple play.

But he also admitted Prisa's decision to get rid of Digital+ comes from the fact the group is betting on other business activities.

Ignacio Santillana explained the present financial crisis would mean an "important goal" for the audiovisual sector in which there will be opportunities to get along with it. Here he indicated "knowing how to buy and manage rights of different events will be a key factor for the future of the media".