Alva Bros show off Real channel

Turner International has unveiled details of its new joint venture Indian channel, to be named Real, set to launch in March.

Operated by Real Global Broadcasting, a 50/50 venture with Alva Brothers Entertainment, the pay-TV channel will, say the partners, be “a smart, fresh, distinctive entertainment channel that has been tailor-made for the ‘Neo Indians’, who are urban oriented, ambitious and outward looking”.

Of course, this is the segment that many Indian channels are seeking to attract. But Real’s differentiation will, according to Alva Bros Entertainment’s director Niret Alva, come through drawing on “real people and real stories to create real entertainment”. The channel will mix reality programming and fiction including an Indian-designed “mega show format” set on a remote island, Sarkaar Ki Duniya, and a version of international quiz-game show Poker Face as well as two new dramas, Vicky Ki Taxi and Hindi Hai Hum.

General entertainment channels account for 35% of total TV viewership and grew by over 9% last year, fuelled by new entrants.

Real will be distributed through the Zee Turner bouquet and can be downlonked from Intelsat-10 at 68.5 degrees East.

Steve Marcopoto, President, Turner Broadcasting System Asia Pacific, Inc., said: “Turner International is very excited about Real and Turner’s entry in the Hindi GEC genre. Given the market’s strong growth, extremely young population, penchant for media consumption and improving distribution delivery systems, India is one of our biggest growth opportunities. Having established many successful Turner brands and ventures in the last 18 years, including our production partnership with Miditech, we’re now excited to take our next step with Alva Brothers Entertainment with the launch of Real."